China Travel Report: Outbound Trips Hit 167.9 Million, International Arrivals Up 31%

China's travel market kept expanding in 2025, according to the ITB China Travel Trends Report 2026/27, which points to growth in outbound, inbound and AI-driven travel.

The figures show China's travel market recovering on both sides: Chinese travelers are heading abroad in large numbers, while the country is attracting significantly more international visitors. The report also highlights the growing role of AI in how trips are researched and booked, a trend echoed across the global industry this autumn.

For destinations and travel businesses, the data underlines the importance of the Chinese market and of adapting services, payments and digital channels to its travelers.

Source: ITB China Travel Trends Report 2026/27, as reported by Travel Industry Wire on 1 October 2026.