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Perplexity announced an expansion of its publisher revenue-sharing program, offering participating news outlets and content creators a share of advertising revenue generated when their content is cited or linked within Perplexity's AI-generated answers.
The move follows sustained criticism from publishers over AI answer engines summarizing and synthesizing content without direct compensation or, in some cases, without driving meaningful referral traffic. Several media companies have signed on to the expanded program, while others continue to pursue licensing negotiations or legal action against AI search providers more broadly.
Perplexity said the expanded program will use a combination of citation frequency and estimated content value to calculate publisher payouts, though it has not disclosed the exact revenue split.
The announcement adds to a broader pattern of AI companies establishing formal content licensing and revenue-sharing relationships with publishers as regulatory and legal pressure around AI training and citation practices continues to build.
