Google Search Console Adds New Report for AI Overviews Traffic

Google added a new dedicated report in Search Console that breaks out impressions and clicks specifically attributed to AI Overviews, addressing a long-standing request from SEOs who previously couldn't isolate AI Overview performance from standard organic search data.

The report shows how often a site's content is surfaced within an AI Overview and how that correlates with click-through behavior to the underlying page. Early feedback from SEOs has been positive, with several noting the data confirms AI Overviews can still drive meaningful referral traffic for well-optimized, authoritative pages, even as headline click-through rates for some query types decline.

The new report is rolling out gradually to all verified Search Console properties and will initially cover a 16-month historical window, matching existing Search Console data retention.

Google says further AI-related reporting features are planned as AI Overviews continue expanding.